HBR article review: Creating a purpose driven organization.

This post is based on the article: https://hbr.org/2018/07/creating-a-purpose-driven-organization

In Softwaredevtools we are interested in helping you and your team to achieve the best practices. In our last post, we talk about the importance of having a purpose-driven team. This not just going to help your team in self-organization, in one way or another this will create engagement & transparency. Such important values that all agile remote teams need.
So let's check some important tips that you can take in consideration if you are trying to create a pupose-driven team.

How to create a purpose for your team?

Be original:

The purpose of a team talks about why the team is existing, why they should work all this related to knowing how their performance can help the community that they are working for. All the teams have their purpose and you need to create your own idea, but never use the same from other organizations. Use a purpose from other teams could provoke that they don’t believe it; resulting in bad adoption and the lack of identification from your team. Or incurring I some of the most common problems like bad communication and misalignment.

Originality is very important when you are creating a purpose for your team. Originality will create the value that you need to involve your team in their purpose; if you create a great purpose based on the values and activities from your company it is more probable that your team adopts it.

Look for the values and reasons that better fit for your team. Find the reason why your company helps their community, in the end, your product is for help people and how better do it that involving value on them, the same value that your team needs to see.

Talk with your team

If you are having trouble trying to find the best ideas to create your purpose, find the ideas in the best source, your team. Maybe, in the beginning, it could be difficult but with a little acumen, your members will give you the best ideas. They are working with you, and making the job, sure that they will have some incredible thoughts about the benefits that their products deliver.

The principal objective that you are doing it is that your members understand that there is a public using your services, understand that they are creating benefits for the community. If you use the ideas and thoughts from your own team the adoption will be easier and more valuable.

Talk with them and ask for the reason why they like to work there, what motivates them to keep working. If you don't find ideas in all your members at least you will see how some members have low spirits or they are not feeling comfortable working there, which actually will motivate you to find the best purpose for your members and themselves find value working there.

A good example that I find is about a company that let their members write for a private blog in the company, where everyone needs to talks about a good history that reflect the importance of their own job in the company. If the company achieve a determinate number of post they will receive compensation. Imagine that? You are giving the best tool for your members and for you to talk about a purpose and find the motivators in your team. Actually, you can see how I said before, what is decreasing the spirit in some teams. For me is a total win-win.

Maybe you think: well my company don’t have the resources for doing that, but what I actually want to show you is that your members have more answers than you think. Just be creative.

Share it:

One of the most important parts that come with having a purpose is to make sure the team knows about it. What will you have an excellent purpose if you aren´t goit to share with your team? Find a good way to share it. The way that you share information in your team can help you to avoid misalignment in their performance. You can check some tips here.

Something you can do to share with your team (co-located or not):

  • Put it in somewhere in the wall or board where everyone can see it.
  • Talk with your team about it when you are starting to adopt it.
  • Always share it with the new members.
  • Make a video where you talk about all the value and how it impacts on the company
  • Find a short way to remember to your team in your meetings ( just find a quick way, otherwise it could be annoying)
  • Make an infographic, the images are better for our brain, making that we remember easily. If you can do one for your team will be very helpful.

It is important that you find a way to share that works for your team, because all that effort will be nothing if you don’t talk with your team about their purpose. Also if you do it incorrectly the message can be a misunderstanding.

Believe it:

Maybe you think this part is absurd, but sometimes the best way to adopt the values is with your attitude. If you are telling your team that they need give the best from themselves and they have to have a good attitude, but you are giving them a posture where you don't reflect your values, hardly your team will be belive and take importance to those values. It will become your purpose in empty words.


I want to give you some examples that could help you to find your purpose:

1. Environment: Company for irrigation system

Purpose: Serve with the most efficient irrigation system to our clients so they can cultivate the best products for good alimentation in our town

2. Environment: Jump Asossiates

Purpose: works to help businesses learn how to change and grow. Their purpose statement uses only a few words to effectively define their existence. Rather than just saying they want to help grow business, they say they want to “transform lives.”

We are always looking for improvement, it is the same for the goals and purpose. Always look for new ways to motivate your team. You don’t have to have the same purpose all the time, you can’t always look for new values that reflect how your company cares about the society where they serve. The best part of the initiate with your purpose is to try with those that you think are important, to then find the new ones that can encourage a better team culture.

In Softwaredevtools we know that sometimes the best you can do for your team is to have the best tools. Check some of our tools for your agile remote team: