Purpose-driven teams

Creating a purpose-driven team is one of the best ways to achieve good communication and transparency, even more, if we talk about remote teams. With a well-structured purpose, you can solve some of the most common problems in teams. But why do you need a purpose in your team?

How many times you are just living and suddenly you think if the things that you are doing are important? Or if the things that you are doing are taking you to the right place? Well, personally I think that stand there, thinking in what you have been doing, and ask yourself if it really matters is a clear indication of two things: you are doing so well that you are looking for the next steps or… You don’t have a purpose. 79% of business leaders believe that an organization’s purpose is central to business success.

Being purpose-driven is one of the most beneficial things we can do personally and professionally. This will clear all your decision-making because now we know what kind of things we have to do to achieve our goal. But we are going to focus on the goals as a team but no talking about money and business. We are going to talk about the cultural importance that arises when the team achieves support and engage based on purpose-driven.

Why you need a purpose in your team

Team purpose can be related to the values, mission, and vision of companies. The purpose that we are trying to define here is not about the backlog is more related to define what kind of work you expect from your team. What values are involved in your deliverables?

The reason that your team should have its purpose is the same reason they have values and mission. Having a group identity that encourages your team to perform with the best ideas and with the best attitude. It can be achieved if you create a driven purpose in your team.

Self- organized:

The purpose of teams can be compared with the backlog. The backlog is your list of priorities on the sprint, this guides the team to make all the necessary actions that the team has to do to complete the incrementation at the end of the sprint. Well, the purpose will guide the team but related to the values and increase the encouragement on the team performance. If your team has both of them, then self-organized teams are just one step away from your team.

If you encourage the right values and your purpose as well, your team will reflect them because they see themself involved in that environment, and their deliverables, outputs, and actions will follow this path. If you are implementing the innovation and improvement values the most logical path that your team going to follow is find solutions that reflect them without a person telling them that they need to improve. That it is actually better than demand it.


One team with a well-defined purpose, not just can work without external supervision, can make the decisions, because now they know what the company is expecting for. Therefore they are going to find a solution that better adapts to their goals. A member team that has this kind of support will create more responsibility in their work, not just they have the power to act, because they have the tools to make the decisions. LinkedIn members want jobs that offer a sense of purpose: 74% of members place a high value on finding work that delivers on a sense of purpose.

Improvement & engagement:

All these kinds of behaviors will result from a good purpose, will produce the improvement necessity. Why? because now that the team works by themselves, it takes the desition and is committed to their work. The failures will be taken by their own problems and the results from their work, producing the looking for improvement and the best paths to keep the right habits. And the members don't have to feel like they are actually failing, because their environment is fostering the innovation and the culture to keep trying, even if it results being a mistake is learning.

Also, the quality of performance will tend to improve, not just by themselves but their team, because now they are sharing a purpose that gathers them. A good attitude is very important. 87% of employees say that they have wanted to change jobs while working with someone who had a terrible attitude.

Improvement is very important for the health of teams and retrospectives is the perfect ceremony for doing it. Agile Retrospectives is a tool for remote teams that allow you have all the benefits of this ceremony and assign tasks in Jira. Check here.

Increase of public:

Some of the most interesting parts about create a good purpose is that your own audience will appreciate it because they can see a company’s commitment to the way that they serve not just the public but their workforce. 64% of global consumers find brands that actively communicate their purpose more attractive.

Create a purpose can help you to focus your team and increase transparency & engagement, essential for a good team performance. Remember always have good communication with your team and keep redefining your goals for continuous improvement.

In SoftwareDevTools we want the best for your team and improving their performance as agile teams. Check some of our tools that can help you to prioritize your task, continuous improvement, and awareness in your team process.